Single logo
LoginSign Up

Influencer Marketing Campaign Audit Checklist

A comprehensive checklist for auditing influencer marketing campaigns to ensure effectiveness, authenticity, compliance, and alignment with brand objectives.

Influencer Marketing Campaign Audit Checklist

by: audit-now
4.8

Get Template

About This Checklist

In the dynamic world of advertising and marketing, influencer collaborations have become a powerful tool for brand promotion. This Influencer Marketing Campaign Audit Checklist is designed to help marketing professionals evaluate the effectiveness and compliance of their influencer partnerships. By systematically reviewing key aspects such as influencer selection, content authenticity, engagement metrics, and legal compliance, this checklist ensures that influencer campaigns align with brand goals, resonate with the target audience, and adhere to industry regulations. Regular audits using this checklist can significantly improve ROI, brand safety, and the overall success of influencer marketing initiatives.

Learn more

Industry

Advertising and Marketing

Standard

Influencer Marketing Guidelines

Workspaces

Office Buildings

Occupations

Social Media Manager
Influencer Marketing Specialist
Digital Marketing Manager
Brand Strategist
Compliance Officer
1
Is the content created by the influencer authentic and original?

Select 'PASS' if the content is authentic; otherwise, select 'FAIL'.

To ensure compliance with FTC guidelines on content authenticity.
2
Does the campaign comply with FTC guidelines?

Select 'PASS' if compliant; otherwise, select 'FAIL'.

To verify adherence to legal standards in influencer marketing.
3
What is the engagement rate of the campaign?

Input the engagement rate as a percentage.

To measure the effectiveness of the influencer partnership.
Min: 0
Target: 100
Max: 100
4
Was the influencer selected based on the brand's target audience?

Select 'PASS' if the selection aligns; otherwise, select 'FAIL'.

To ensure alignment between the influencer’s audience and the brand's target market.
5
Is the influencer's content safe for the brand's image?

Select 'PASS' if the content is safe; otherwise, select 'FAIL'.

To assess potential risks to the brand's reputation from influencer content.
6
What was the ROI of the influencer campaign?

Input the ROI as a percentage.

To evaluate the financial effectiveness of the campaign.
Min: 0
Target: 200
Max: 500
7
Was the content co-created with the influencer?

Select 'PASS' if the content was co-created; otherwise, select 'FAIL'.

To determine the level of collaboration in content creation.
8
Did the influencer effectively engage their audience on social media?

Select 'PASS' if engagement was effective; otherwise, select 'FAIL'.

To assess the impact of influencer engagement on social media platforms.
9
Does the influencer have a positive reputation within their niche?

Select 'PASS' if the influencer has a positive reputation; otherwise, select 'FAIL'.

To ensure the influencer is respected and trusted by their audience.
10
Is the influencer's audience aligned with the brand's target demographic?

Select 'PASS' if the audience is aligned; otherwise, select 'FAIL'.

To confirm that the influencer's followers match the brand's desired audience.
11
What is the quality score of the influencer's content?

Input the content quality score on a scale of 1 to 10.

To evaluate the overall quality and professionalism of the content produced.
Min: 1
Target: 8
Max: 10
12
Was the influencer's platform suitable for the campaign objectives?

Select 'PASS' if the platform was suitable; otherwise, select 'FAIL'.

To ensure the chosen platform maximized the campaign's reach and effectiveness.

FAQs

The checklist covers influencer selection criteria, content quality and authenticity, engagement rates, disclosure compliance, brand message alignment, audience demographics match, and campaign performance metrics.

It's recommended to conduct audits at the mid-point and end of each campaign, with ongoing monitoring throughout the collaboration period.

The audit should involve social media managers, influencer relationship managers, compliance officers, data analysts, and marketing strategists to ensure a comprehensive evaluation.

The checklist includes sections for evaluating influencer behavior, content approval processes, and legal compliance, helping to mitigate risks of brand damage or regulatory issues.

Social media analytics platforms, influencer discovery tools, sentiment analysis software, and engagement tracking tools can provide valuable data to support the audit process.

Benefits

Ensures alignment between influencer partnerships and brand values

Evaluates authenticity and effectiveness of influencer-generated content

Monitors compliance with advertising regulations and disclosure requirements

Assesses ROI and performance metrics of influencer campaigns

Identifies opportunities for improving influencer selection and collaboration strategies