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Programmatic Advertising Audit Checklist

A comprehensive checklist for auditing programmatic advertising campaigns to ensure efficiency, transparency, and performance in automated digital ad buying and placement.

Programmatic Advertising Audit Checklist

by: audit-now
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About This Checklist

In the fast-paced world of digital advertising, programmatic buying has become a cornerstone of efficient and targeted marketing. This Programmatic Advertising Audit Checklist is designed to help marketing professionals evaluate the effectiveness, transparency, and performance of their programmatic advertising campaigns. By systematically reviewing targeting strategies, bid management, ad fraud prevention, data usage, and campaign performance metrics, this checklist ensures that your programmatic efforts are optimized for maximum ROI and brand safety. Regular audits using this checklist can significantly enhance the efficiency of your ad spend, improve targeting accuracy, and ensure compliance with data privacy regulations in the complex programmatic ecosystem.

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Industry

Advertising and Marketing

Standard

IAB - Interactive Advertising Bureau Standards

Workspaces

Office Buildings

Occupations

Programmatic Specialist
Media Buyer
Ad Operations Manager
Data Analyst
Digital Marketing Manager
1
Are there adequate ad fraud prevention measures in place?
2
Is the audience targeting accurate?
3
Are viewability metrics compliance standards met?
4
Are brand safety protocols implemented?
5
Is a Data Management Platform (DMP) utilized in the campaign?
6
Is the attribution modeling effective for the campaign?
7
Have ad inventory quality checks been performed?
8
Has a programmatic transparency assessment been conducted?
9
Is the campaign compliant with IAB Programmatic Standards?
10
Have ad placements been verified for accuracy?
11
Is ad blocker detection implemented in the campaign?
12
Have campaign performance metrics been reviewed?
13
Has the ad spend allocation been reviewed for effectiveness?
14
Is there effective integration across channels in the campaign?
15
Are retargeting strategies implemented in the campaign?
16
Have the creative assets been checked for quality?
17
Has the bid strategy been evaluated for effectiveness?
18
Have the ad creatives been analyzed for performance?
19
Is real-time bidding implemented in the campaign?
20
Has the overall ad experience been reviewed?

FAQs

The checklist covers audience segmentation, real-time bidding strategies, ad inventory quality, viewability metrics, ad fraud detection, data management platforms (DMPs) integration, cross-device targeting, and attribution modeling.

It's recommended to conduct a comprehensive audit quarterly, with ongoing monitoring of key performance indicators and fraud detection measures on a weekly or monthly basis.

The audit should involve programmatic specialists, media buyers, data analysts, ad operations managers, and compliance officers to ensure a thorough evaluation of all aspects of programmatic campaigns.

By evaluating targeting accuracy, bid strategies, and ad placement quality, the checklist helps identify areas for optimization, reduce wasted ad spend, and improve overall campaign performance.

Demand-side platforms (DSPs), ad verification tools, fraud detection software, data management platforms, and attribution modeling tools can provide valuable insights and data to support the audit process.

Benefits of Programmatic Advertising Audit Checklist

Improves targeting accuracy and audience reach in programmatic campaigns

Enhances transparency in the programmatic buying process

Reduces ad fraud and ensures brand safety across programmatic placements

Optimizes bid strategies and budget allocation for better ROI

Ensures compliance with data privacy regulations in programmatic advertising