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Digital Advertising Campaign Compliance Audit Checklist

A comprehensive checklist for auditing digital advertising campaigns to ensure compliance with industry regulations, platform policies, and best practices in digital media advertising.

Digital Advertising Campaign Compliance Audit Checklist

by: audit-now
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About This Checklist

In the dynamic world of digital advertising, ensuring compliance with industry regulations and best practices is crucial for campaign success and brand integrity. This Digital Advertising Campaign Compliance Audit Checklist is designed to help media professionals navigate the complex landscape of digital ad regulations, privacy laws, and platform-specific guidelines. By systematically evaluating your digital advertising campaigns against this comprehensive checklist, you can mitigate risks, maintain transparency, and build trust with your audience while maximizing the effectiveness of your advertising efforts.

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Industry

Media and Entertainment

Standard

IAB - Interactive Advertising Bureau Standards

Workspaces

Media Buying Office
Marketing Offices
Office Buildings

Occupations

Digital Marketing Manager
Compliance Officer
Media Buyer
Ad Operations Specialist
Legal Advisor
1
Is the digital advertising campaign compliant with current ad regulations?

Select the compliance status of the campaign.

To ensure all campaigns adhere to the legal and ethical standards required by law.
2
Have the platform policies for the advertising campaign been reviewed?

Provide a brief explanation if the policies have been reviewed.

To confirm that the campaign aligns with the specific policies of the advertising platforms used.
3
What is the click-through rate (CTR) of the campaign?

Enter the click-through rate as a percentage.

To measure the effectiveness of the digital advertising in reaching its target audience.
Min: 0
Target: 1.5
Max: 100
4
Is the campaign compliant with applicable privacy laws?

Select the privacy law compliance status.

To ensure that the campaign respects user privacy and adheres to relevant laws.
5
Describe the transparency measures taken in the advertising campaign.

Provide detailed information about the transparency measures implemented.

To evaluate the ethical considerations and transparency of the campaign practices.

FAQs

It's recommended to conduct a compliance audit before launching any new campaign, and to perform regular audits (e.g., quarterly) on ongoing campaigns to ensure continued compliance with evolving regulations and platform policies.

The checklist covers areas such as data privacy compliance, ad content guidelines, disclosure requirements, targeting practices, tracking and measurement standards, and platform-specific rules for major advertising networks.

The checklist is designed to be comprehensive, covering various forms of digital advertising including display ads, social media advertising, search engine marketing, native advertising, and programmatic advertising.

The audit should involve digital marketing managers, compliance officers, legal advisors, media buyers, and creative teams to ensure all aspects of campaign compliance are addressed.

The checklist includes sections on international regulations such as GDPR and CCPA, helping advertisers navigate compliance across different regions and adapt their campaigns accordingly.

Benefits of Digital Advertising Campaign Compliance Audit Checklist

Ensures compliance with digital advertising regulations and platform policies

Reduces risk of penalties and campaign takedowns

Enhances brand reputation through ethical advertising practices

Improves ad performance by adhering to best practices

Protects user privacy and builds consumer trust